Produced by The Stage and working in conjunction with Cog, Get Into Theatre is both an initiative and essential careers website in helping those who want to pursue a successful career in the UK theatre industry. Covering all aspects; from backstage to performing and training to apprenticeships, it is the one stop source for all up-to-date theatre jobs, information and advice.
Set to launch in early 2019, The Stage approached us with the need for a new identity, website and on brand social media digital and printed promotional materials. Thus enabling the programme roll out and communication to their intended audience of their new services.
Branding / Campaign / Digital / Print / Web
Project completed in collaboration with Cog Design
In addition, a special requirement to the website was to incorporate the function of an online questionnaire to the homepage. A survey, intrinsic to their current practice, to take centre stage as the first point of interest, helping both the user and organisation filter through the wide range of options available.
The result is a vibrant, colourful brand that not only acts as a call to action, but reflects the industry, in both its tone of voice and visual language. Using spike tape markings to add an extra level of playfulness; every platform which features ‘Get Into Theatre’ is transformed into a stage in its own right.