Holiday Card: Today I’m Feeling Turquoise

Saw this project by Pentagram and thought it was a nice idea and well executed – to encourage interactivity with static, traditional printed ephemera. It was initially designed as a more elaborate holiday card, but it’s also the first step to attempting to match colours with their moods.

Blogged via yearofthevisual:


“Today I’m Feeling Turquoise” is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods.

Because everyone knows that red means anger, green envy, and blue misery. But who knew that olive was the colour of deja-vu, brown the colour of indifference, or pink of laughing on the outside, crying on the inside?

The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents.

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