The Brand Diageo Toolkit is a printed piece of collateral that launched as part of the Brand Diageo project. World leading premium drinks company Diageo, felt that as a producer and distributor of multiple well-established alcohol brands, they themselves lacked a cohesive brand. The toolkit acted as a showcase for the diversity and passion behind the company, communicating the narrative behind Diageo and giving structure to the entire identity. This was communicated through beautiful photography, a clearer hierarchy and bold typography, with the introduction of clear space.
The printed guidelines helped employees to maintain the brand; from advice on sourcing suitable and good quality images, to using the recommended logos, colours and typography, all in aid to help translate the story behind the brand to a wider audience.
Branding, Photography, Print
Project completed under employment at Ellipsis