Diageo Drunk Driving Infographic Campaign

Diageo: AIS Drunk Driving Fatalities

Commissioned by drinks company Diageo’s internal department Alcohol In Society (AIS), this series of infographic posters illustrate the decline in alcohol-related driving fatalities and accidents in five developed regions and nations around the world: USA, EU, Australia, Japan and Canada. The use of bright colours and clean layout successfully communicates otherwise relatively bland data.


These infographics were subsequently communicated via various media platforms to the public, highlighting successful fatality reduction and introducing Diageo’s upcoming targets to produce similar results across all other nations.




Print, Infographic, Campaign

Project completed under employment at Ellipsis