FinGap is a fintech company providing factoring services for the publishing and advertising sector. Formerly known as Torpaydo, a name that did little to explain or reflect their business services, they required a new name, new positioning and new website.
Strapline ‘Financing cash flow gaps’ alongside meaningful name FinGap, instantly conveyed the company’s offerings. Paired with the visual cues in both newly created diagrams and web designs, the brand was brought to life in every aspect, successfully representing the business.
Branding / Print / Web
Project completed under employment at VGROUP