Gars is a long standing modern Chinese restaurant set in the heart of the famous Lanes of Brighton. It offers an à la carte menu, set meals expertly put together by the owners, private dining tailored menus and Dim Sum perfect for lunchtimes.
With a brand that is already well-established within the Brightonian food landscape, Gars was looking to update the current look and feel of their existing logo and menus – an evolution over revolution.
Branding / Digital / Print
The existing menu structure was confusing, with too many different variations to count, accumulated over the vast 35+ years of operation – the need to consolidate and refine the current material was clear. From lunch menus, specials and party set dinners, to traditional dinner menus, drinks and outside window boxes. The newly unified Gars brand was brought to life.
As well as the full set of menus we also refreshed the company stationery and online presence. Completing a more well-rounded brand evolution, that was easier to maintain going forward with regular seasonal updates, without losing the essence of the brand that Brighton knew and loved.