SportInspired is a charity that works in partnership with corporate businesses to help local authorities in tackling inactivity and obesity. As an organisation, they felt that they had outgrown their existing brand and produced a brief to address this.
The final identity highlights the importance of their five stakeholders and captures the ‘coming together’ of communities through the different coloured arrows forming a circle. Five stakeholder logos and a SportInspired Games mark were also designed for more specific usage. In addition to the main identity, a supporting illustration was also created to help the organisation communicate the story behind their work.
Project completed under employment at Ellipsis